That is how the creator of the brand, Rafael Picard, described his watch. He argued that Swiss watches should have an attractive price: and it was this concept that was implemented in 1837 in the Invicta Watch line. The creator did not make bets on mass production and filling the market with inexpensive goods, because the emphasis was on the opportunity to offer customers a decent high-quality product, unique designs, precise mechanisms. Such a decision led to brand recognition and distribution throughout Europe: the manufacture of the assembly, the uniqueness of the model range and availability ensured the company regular customers and regular demand for men's watches. Today you can buy Invicta branded watches in the Lux33 online store with DHL delivery to your country.
It’s worth a bit to tell about the history of the brand. The company was founded in the Swiss city of La Chaux-de-Fonds. Probably, the choice of the name played a huge role on the whole future fate. Translated from Latin, “Invincible” has experienced ups and downs many times in its history, but has remained afloat unlike many of its brothers. So, the appearance of affordable quartz watches in the 1970s adversely affected all famous brands. Most companies could not keep their customers, and this led them to bankruptcy. Invicta Watch should have befell such a fate, if not for the event that not only saved the brand itself, but also allowed to open other markets. The company has interested American investors. In 1991, the rights to the brand were bought out, and a new branch of the company's development changed its entire future. Giving the brand the details inherent in the Americanized style, the brand found a second life. Today Invicta is on the list of the most famous watches in the USA. Thus, the innovation that destroyed most watchmaking by the masters of the old woman of Europe, for Invicta was a new opportunity.
Reliable and high-quality mechanisms made in Switzerland provide high precision and durability.
The special manufacturing technology of Flame Fusion mineral glass can compete in quality in strength with sapphire crystal: the surface is not afraid of scratches and mechanical damage.
The unique coating technology on the dial and the back or bracelet does not allow dusting or discoloration.
Wide range. The collection contains classic and sports models, quartz watches and mechanics, with basic or wide options.
The high quality of the watches is also evidenced by the army’s confidence in the Invicta brand: the reliability of the products has been tested in harsh army operating conditions, in which case leakage or a mechanism failure can cost a person his life.
You can buy quality Swiss-made Invicta watches on Lux33. The assortment presents various models for every taste. Our company guarantees high quality of the presented products and pleasant service. You will be satisfied with your purchase.
Future owners will be captivated by the reliability of the accessory, while others will definitely pay attention to the bright and unique design. We wish you a happy shopping!